THE INVISIBLE
WORKOUT

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For the workouts that count, even when they don’t get counted

For the workouts that count,
even when they don’t get counted

WE BELIEVE MOVEMENTS THAT PARENTS MAKE OUTSIDE OF GYMS MATTER AND IT'S
TIME THEY were recognized.

WE BELIEVE MOVEMENTS THAT PARENTS MAKE OUTSIDE OF GYMS
MATTER AND IT'S TIME
THEY were recognized.

THAT'S WHY WE'RE
SHINING A LIGHT ON THE
IN-BETWEEN MOMENTS:

Because all the stroller pushing, monkey bar lifting, toddler chasing and laundry basket squatting that parents do should count, too. Sign the petition to help us get Parenting Mode recognized on your favorite fitness tracker!

CHANGE.ORG
don't take our word for it.
here's what parents had to say.

74%

Say a day of
parenting is
physically intense

Research provided by True Global Intelligence (TGI), the research arm of Fleishman Hillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

64%

say parenting is about the
same intensity or more intense
than a typical workout

Research provided by True Global Intelligence (TGI), the research arm of Fleishman Hillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

91%

agree they are constantly
lifting, carrying, and moving
things as a parent

Research provided by True Global Intelligence (TGI), the research arm of Fleishman Hillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

PARENTS ESTIMATE THEY SPEND On Average:
of exercise a day doing
parent-related activities
51 minutes
4,462 steps
while parenting
How do parents feel about the
fitness industry missing their
invisible workout?
78%
agree that the
fitness industry is
missing their
physical activities
87%
think that being
able to track their physical activity
would make them
feel more valued
Research provided by True Global Intelligence (TGI), the research arm of FleishmanHillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

Quaker Protein products are there for the workouts that count, even when they don’t get counted.

Delicious. Convenient. And all with
at least 10g of protein per serving.
Try Quaker
Protein
PRODUCTS FOR
Yourself!
Shop NOW
Quaker Protein products are there for the workouts that count, even when they don’t get counted.
Quaker Protein helps FUEL
EVERY kind of parent
THE HOCKEY HAULER
THE KID WRANGLER
THE HUMAN MINIVAN
THE MOOD MANAGER
THE PLAYTIME PARENT

We see all the work you do, now it’s time for the rest of the world to see it too.

We see all the work you do, now it’s time for the rest of the world to see it too.
Share your invisible workouts
with us at #TheInvisibleWorkout
SIGN THE PETITION
FOR PARENTING MODE
CHANGE.ORG
read the plea
CONTACT  QUACKER
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© The Quaker Oats Company, 2025
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THE INVISIBLE WORKOUT

For the workouts that count,
even when they don’t get counted.

You are about to open a window to an external website not operated by quaker.
are you sure you
want to leave?
YES I'M SURE

No, take me back.

WE BELIEVE MOVEMENTS THAT PARENTS MAKE OUTSIDE OF GYMS MATTER AND IT'S
TIME THEY were recognized.

THAT'S WHY WE'RE
SHINING A LIGHT ON THE
IN-BETWEEN MOMENTS:

Because all the stroller pushing, monkey bar lifting, toddler chasing and laundry basket squatting that parents do should count, too. Sign the petition to help us get Parenting Mode recognized on your favorite fitness tracker!

CHANGE.ORG
don't take our word for it.
here's what parents had to say.

74%

Say a day of
parenting is
physically intense

Research provided by True Global Intelligence (TGI), the research arm of FleishmanHillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

64%

say parenting is about
the same intensity or
more intense than a
typical workout

Research provided by True Global Intelligence (TGI), the research arm of FleishmanHillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

91%

agree they are
constantly lifting,
carrying and moving
things as a parent

Research provided by True Global Intelligence (TGI), the research arm of FleishmanHillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

Parents estimate they spend on average:

51 minutes

of exercise a day doing
parent-related activities

4,462 steps

while parenting
how do parents feel about the
fitness industry missing their
invisible workout?

78%

agree that the
fitness industry is
missing their
physical activities

87%

think that being
able to track their
physical activity
would make them
feel more valued

Research provided by True Global Intelligence (TGI), the research arm of FleishmanHillard, which conducted a survey of 1,000 parents across the United States in August 2025 on behalf of Quaker.

Quaker Protein Products are there for the workouts that count, even when
they don't get counted.

delicious. convenient. and all with at least 10g of protein per serving.

try quaker protein
for yourself!

Shop NOW

we see all the
work YOU do, now
it's time for the
rest of the world
to see it too.

Sign the
Petition for
Parenting Mode

CHANGE.ORG
© The Quaker Oats Company, 2025
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